My Story

1

One – So this is cartooning? (2009)

– I was sat in my university house room writing lyrics for a new song and I got writers block
– It was at this point when I realised I wanted to do something other than music
– I would always watch Youtube cartoon series and this inspired me to create my own cartoon
– The first cartoon I made was using Windows Movie Maker and Microsoft Paint
– I always had a passion for storytelling so implemented this into my cartoons
– Began making cartoons about my university classmates entitled ‘The Unitoonz’
– I mastered the art of imitation by studying how they spoke and acted in order to replicate this in my cartoons
– Popularity of my cartoon series increased and I sold various DVD copies during graduation

1

One – So this is cartooning? (2009)

– I was sat in my university house room writing lyrics for a new song and I got writers block
– It was at this point when I realised I wanted to do something other than music
– I would always watch Youtube cartoon series and this inspired me to create my own cartoon
– The first cartoon I made was using Windows Movie Maker and Microsoft Paint
– I always had a passion for storytelling so implemented this into my cartoons
– Began making cartoons about my university classmates entitled ‘The Unitoonz’
– I mastered the art of imitation by studying how they spoke and acted in order to replicate this in my cartoons
– Popularity of my cartoon series increased and I sold various DVD copies during graduation

2

Two – MisGraduation (2009 – 2010)

– Graduated but only on paper – struggled to find a job
– Had no experience in any field
– A few months into being back home, I found a job at Costa Coffee
– After an unfair dismissal, I searched for more work and found an events management agency
– Had hardly any hours for me – I felt helpless and didn’t want to be a burden on my parents with no income
– Contacted university friend in Leeds – They needed a new housemate, I needed a job – So I began searching in Leeds

2

Two – MisGraduation (2009 – 2010)

– Graduated but only on paper – struggled to find a job
– Had no experience in any field
– A few months into being back home, I found a job at Costa Coffee
– After an unfair dismissal, I searched for more work and found an events management agency
– Had hardly any hours for me – I felt helpless and didn’t want to be a burden on my parents with no income
– Contacted university friend in Leeds – They needed a new housemate, I needed a job – So I began searching in Leeds

3

Three – The Pivot (2010 – 2011)

– Moved to Leeds in search of a job – Found an Italian restaurant called Piccolino
– Went for an interview and was offered a job
– At the time I wanted to do Events Management and was told I could later move to this role
– After months of showing interest in that field, there were no prospects so I looked elsewhere
– Applied for job at Mint Hotel Leeds for a role in Meeting and Events – They only had waiter vacancies
– Was promised event management opportunities and work experience but nothing happened despite me always asking
– Lost my so called ‘passion’ for events management – So the waiter role was just a stepping stone until I find a role I really want
– Never lost my passion for making cartoons and began making clips about my colleagues – They loved it
– Cartoons began to grow popular around the hotel and eventually caught the attention of the general manager
– One day he asked for me to be sent into his office for a ‘chat’ – I was so worried I was going to lose my job
– Not to worry – He loved the cartoons and proposed that I make a cartoon for Christmas
– Another job followed which was to create a cartoon to commemorate the change over from Mint to Hilton
– I knew I had to improve my skill set so I taught myself how to use Anime Studio Pro by watching Youtube tutorials
– Cartoon was commissioned and used to show newly recruited staff members in the hotel
– This was the turning point for me – How do I get a full time role where I get paid to do what I love?

3

Three – The Pivot (2010 – 2011)

– Moved to Leeds in search of a job – Found an Italian restaurant called Piccolino
– Went for an interview and was offered a job
– At the time I wanted to do Events Management and was told I could later move to this role
– After months of showing interest in that field, there were no prospects so I looked elsewhere
– Applied for job at Mint Hotel Leeds for a role in Meeting and Events – They only had waiter vacancies
– Was promised event management opportunities and work experience but nothing happened despite me always asking
– Lost my so called ‘passion’ for events management – So the waiter role was just a stepping stone until I find a role I really want
– Never lost my passion for making cartoons and began making clips about my colleagues – They loved it
– Cartoons began to grow popular around the hotel and eventually caught the attention of the general manager
– One day he asked for me to be sent into his office for a ‘chat’ – I was so worried I was going to lose my job
– Not to worry – He loved the cartoons and proposed that I make a cartoon for Christmas
– Another job followed which was to create a cartoon to commemorate the change over from Mint to Hilton
– I knew I had to improve my skill set so I taught myself how to use Anime Studio Pro by watching Youtube tutorials
– Cartoon was commissioned and used to show newly recruited staff members in the hotel
– This was the turning point for me – How do I get a full time role where I get paid to do what I love?

4

Four – A Very Large Stepping Stone (2011 – 2015)

– I worked in Sky Lounge at Hilton for 4 years – I still called it a stepping stone
– Applied for digital/creative jobs but with no avail
– One evening shift, a manager from a newly opened local bar named Angelica offered me a job
– Mentioned my desire to create animated marketing videos to her and during my interview
– Was promised opportunities but they didn’t have any available
– Took it upon myself to contact a local magazine called Leeds City Dweller
– Created a comic strip to promote the bar and the new cocktail menu as part of my portfolio – I had to build it up somehow!
– Spoke with various customers who never seemed to back up their claims of having opportunities for me
– Exchanged details with businessmen but nothing ever happened
– Made contact with an old acquaintance – He said he was impressed by my determination
– He introduced me to a popular serial entrepreneur called Gary Vaynerchuk
– Upon watching a few videos I become obsessed with him and his mentality
– He became my mentor – I made a habit of watching his content everyday to motivate me!
– I began documenting my journey and working harder!
– Started vlogging, making snapchat filters for events to promote myself (including working with Lethal Bizzle) and making cartoons about my journey

4

Four – A Very Large Stepping Stone (2011 – 2015)

– I worked in Sky Lounge at Hilton for 4 years – I still called it a stepping stone
– Applied for digital/creative jobs but with no avail
– One evening shift, a manager from a newly opened local bar named Angelica offered me a job
– Mentioned my desire to create animated marketing videos to her and during my interview
– Was promised opportunities but they didn’t have any available
– Took it upon myself to contact a local magazine called Leeds City Dweller
– Created a comic strip to promote the bar and the new cocktail menu as part of my portfolio – I had to build it up somehow!
– Spoke with various customers who never seemed to back up their claims of having opportunities for me
– Exchanged details with businessmen but nothing ever happened
– Made contact with an old acquaintance – He said he was impressed by my determination
– He introduced me to a popular serial entrepreneur called Gary Vaynerchuk
– Upon watching a few videos I become obsessed with him and his mentality
– He became my mentor – I made a habit of watching his content everyday to motivate me!
– I began documenting my journey and working harder!
– Started vlogging, making snapchat filters for events to promote myself (including working with Lethal Bizzle) and making cartoons about my journey

5

Five – Hey Gary, Look What I Can Do (2016)

– Watched The Ask Gary Vee Show – His fans are able to tweet him questions that could be featured on the show
– Gave me the idea to ask a question in the form of a video
– Posted video on twitter, using the relevant hashtags
– My cartoon didn’t get chosen for the show but was retweeted by DRock and Gary himself.
– A few weeks later Gary tweets about how offering your creative content for free is a game changer etc
– I repost my video on that tweet and say to him, “I will make content for you for free in exchange for exposure”
– Many of his followers liked my post which got the attention again of some of Gary’s staff
– Took it upon myself to email Gary via his website – took 2 times to get a response
– His Business Development Manager replied saying he loved my efforts to get recognised and would love to work with me
– Made 2 video for the Vaynermedia brand

5

Five – Hey Gary, Look What I Can Do (2016)

– Watched The Ask Gary Vee Show – His fans are able to tweet him questions that could be featured on the show
– Gave me the idea to ask a question in the form of a video
– Posted video on twitter, using the relevant hashtags
– My cartoon didn’t get chosen for the show but was retweeted by DRock and Gary himself.
– A few weeks later Gary tweets about how offering your creative content for free is a game changer etc
– I repost my video on that tweet and say to him, “I will make content for you for free in exchange for exposure”
– Many of his followers liked my post which got the attention again of some of Gary’s staff
– Took it upon myself to email Gary via his website – took 2 times to get a response
– His Business Development Manager replied saying he loved my efforts to get recognised and would love to work with me
– Made 2 video for the Vaynermedia brand

6

Six – The Jump (2016 – present)

– A businessman from America reached out to me after seeing my name in at the end of the video I made for Gary
– Contacted me by email to begin with asking if we could skype
– We had a great vibe during our first video call and I worked on a commissioned cartoon for his sports parody business
– After making a few more videos for him and getting to know eachother a little better, he offered me a full time role
– Was able to leave my job as a waiter to work full time on animations , my dream job
– He flew me out to Miami to meet him and the team – we made loads of content for the brand
– After a while we focused more on Communimation and make marketing videos for clients
– We saw the company grow by associating ourselves with big names and created a name for ourselves in the process
– Also hired 2 other animators to the team
– Predominantly we create animated podcasts which is our niche market and still work with big names in business
– Then came the time to rebrand ourselves and we now go by the name Food Fight Studios – Animation Studio & Content Factory

6

Six – The Jump (2016 – present)

– A businessman from America reached out to me after seeing my name in at the end of the video I made for Gary
– Contacted me by email to begin with asking if we could skype
– We had a great vibe during our first video call and I worked on a commissioned cartoon for his sports parody business
– After making a few more videos for him and getting to know eachother a little better, he offered me a full time role
– Was able to leave my job as a waiter to work full time on animations , my dream job
– He flew me out to Miami to meet him and the team – we made loads of content for the brand
– After a while we focused more on Communimation and make marketing videos for clients
– We saw the company grow by associating ourselves with big names and created a name for ourselves in the process
– Also hired 2 other animators to the team
– Predominantly we create animated podcasts which is our niche market and still work with big names in business
– Then came the time to rebrand ourselves and we now go by the name Food Fight Studios – Animation Studio & Content Factory